Created for the soccer player and fan, the first ever Soccer Show, the only event of its kind, was held at The Hangar in Downsview Park on August 26, 2018.
The Allstate Soccer Show brought together young players, parents, fans, coaches and officials and gave them access to athletes, coaches, and development staff from Canada’s Men’s and Women’s National Teams, Montreal Impact, and Ottawa Fury FC.
The event featured photo and autograph signing sessions with Canadian players, on-stage presentations, interactive experiences, live entertainment, soccer themed activations, contests and more.
The total number of people the Soccer Show reached through pre-event and at-event marketing efforts.
We've committed to being the title sponsor for multiple years. Why? After the snow, brand recognition among attendees more than doubled and 97% of attendees opted-in to hear from us in the future"
While meet and greets were the largest draw to the event, 63% of attendees walked away with more value than anticipated from other event components (i.e. Fun Zone activities and Main Stage presentations) and would like to see more of them in the future. Additionally, the Allstate Soccer Show successfully retained soccer families for an overall average of 2.5+ hours and 98% of those that attended said they would attend another future soccer show.
For our inaugural event in 2018, limited partners were selected by invitation only.