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2020 Allstate Soccer Show

February 1, 2020
10:00am to 6:00pm
The International Centre (Halls 3 and 4)
6900 Airport Road, Mississauga, ON

Canada's Greatest Soccer Fan Event

Exhibitors & Sponsors

Created for the soccer player and fan, the first ever Soccer Show, the only event of its kind, was held at The Hangar in Downsview Park on August 26, 2018.

The Allstate Soccer Show brought together young players, parents, fans, coaches and officials and gave them access to athletes, coaches, and development staff from Canada’s Men’s and Women’s National Teams, Montreal Impact, and Ottawa Fury FC.

The event featured photo and autograph signing sessions with Canadian players, on-stage presentations, interactive experiences, live entertainment, soccer themed activations, contests and more.

81% Families

Attended With Their Families

48% Female


52% Male



People Reached

The total number of people the Soccer Show reached through pre-event and at-event marketing efforts.


Tickets Generated

Forecast: 5,000
Actual: 5,553


Show Attendance

Forecast: 2,500
Actual: 2,323

Title Sponsor Quote

We've committed to being the title sponsor for multiple years. Why? After the snow, brand recognition among attendees more than doubled and 97% of attendees opted-in to hear from us in the future"
Marcelo Regen, MBA, CPA, CMA
Vice President Allstate Brand Innovation & Chief Customer Officer

Inaugural Show Feedback

While meet and greets were the largest draw to the event, 63% of attendees walked away with more value than anticipated from other event components (i.e. Fun Zone activities and Main Stage presentations) and would like to see more of them in the future. Additionally, the Allstate Soccer Show successfully retained soccer families for an overall average of 2.5+ hours and 98% of those that attended said they would attend another future soccer show.

2.5+ Hours

Average Family Visit Duration


Received more value than expected


Would attend another soccer show


Marketing & Sales Deck

Last updated August 11th 2019.

2020 Toronto Exhibitor Contract

Last updated August 11th 2019.

2020 Toronto Exhibitor Floorplan

Coming soon.

2020 Calgary Exhibitor Contract

Coming soon.

2020 Calgary Exhibitor Floorplan

Coming soon.

Inaugural Fun Zone Partners

For our inaugural event in 2018, limited partners were selected by invitation only.


Julian de Guzman

Ottawa Fury FC

"My first time being a part of something like this and it was a great experience. The attention and support from fans was pleasing to see and I can only imagine how these soccer events will grow in the future."

Peter Montopoli

General Secretary, CSA

"In the future, this can expand to grow across the country. Thank you to for believing in CSA and for believing in our sport and our country!"

Event Attendee

2018 Soccer Show

"Soccer in this Country is undervalued/promoted. This event allowed fans to interact with soccer athletes and personalities. It also allowed for our daughters and sons to interact with their “soccer heroes” and aspire to achieve what these athletes have accomplished. The soccer activities were great. All ages could participate and the swag handed out was amazing. Both my daughter and I had a great time and we hope to attend next years event. THANK YOU!!!"

Event Attendee

2018 Soccer Show

"Had a fantastic time. Went with my daughter and some teammates. They loved the games, free swag, presentation and of course meeting the players!"

Event Attendee

2018 Soccer Show

"The event activities that would increase my likelihood of attending future events are the free indoor family activities, they are hard to come by. And soccer is such a fantastic sport!"

© 2020 Allstate Soccer Show

© 2019 Allstate Soccer Show