Following up on the success of 2020’s first-ever live online version of The Allstate Soccer Show, Allstate produced three live online events in 2021, in the Spring, Summer and Fall.
Over the course of the three events, over 40 athletes and coaches from multiple leagues and clubs participated, engaging with Canadian soccer fans of all ages from across the country.
Fans of the beautiful game got to chat with their soccer idols in one-on-one Meet & Greets and watch entertaining and informational player panels, where they could also ask questions. More fan engagement took place throughout the event in the Expo Hall where attendees engaged with yet more athletes, coaches and media on screen and entered contests, including real-time soccer trivia, for cool soccer swag.
We would like to thank our partners, including Canada Soccer, the Canadian Premier League, Toronto FC, CF Montréal, Kohler Canada, the TLN Media Group, Chevrolet Canada and all the others, for their contributions to the 2021 events and we look forward to seeing the athletes and most importantly the fans, in-person and live online in 2022.